Audio Distribution
REIMAGINED
Unlock Ad-Targeted Revenue. Modernize With Flexible Integrations.
Future-Proof Your Distribution.
Cirocast is an award-winning, cloud-native audio distribution platform designed to give broadcasters greater versatility, control and new revenue potential as they modernize operations. It removes the limitations of hardware-dependent distribution by allowing networks to deliver programming wherever it needs to go—into cloud systems, virtual environments or existing station infrastructure, all from a single platform. Backed by Skyview Networks’ 30 years of audio technology experience, Cirocast moves intelligence upstream to simplify operations, reduce infrastructure burden and support advanced monetization.
Why Cirocast, Why Now?
Revenue opportunity is driving immediate action. With C-band regulatory changes on the horizon, smart organizations aren’t waiting—they are choosing platforms that modernize operations, reduce cost and open new revenue streams.
Cirocast is not a workaround. It is the next generation of network distribution with smarter economics, greater flexibility, new revenue potential and broadcast-grade reliability. The networks choosing Cirocast today are the ones leading their markets tomorrow.
Unlock Ad-Targeted Revenue
Monetization Intelligence, Built Into Distribution
Cirocast moves ad decisions upstream into the cloud, before the feed ever reaches an affiliate, enabling granular targeting by market and campaign from a single source feed. By directly integrating into Skyview’s Adview Inventory Management software or traffic systems, manual touchpoints are reduced.
Modernize With Flexible Integrations
One Platform. Any Environment.
Deploy anywhere your infrastructure lives — cloud, virtual or on premise. Stations with cloud-first workflows receive programming natively within your existing automation ecosystem. Virtual deployments eliminate hardware entirely, and affiliates running a traditional infrastructure can be deployed using IP receivers. No matter the setup, every deployment is managed from a single, unified platform.
Future-Proof Your Distribution
Built for Where Broadcasting Is Going
The industry’s shift to the cloud is already underway — networks and stations are moving automation, playout and workflows off-premise at an accelerating pace. C-band regulatory changes are making the timeline urgent. Cirocast provides a migration path before this pressure becomes a crisis by delivering broadcast-grade reliability over IP with ultra-low latency. This not only reduces physical footprint but also lowers costs and extends investment lifetime across your entire operation.
Key Capabilities
- Direct delivery into cloud‑based broadcast automation systems
- Virtualized deployments for centralized operations
- More affordable IP receivers for on‑premise environments
- Centralized remote management with minimal on‑site configuration
- Server‑side, in‑stream ad targeting
- Programmatic sales compatibility
- Integrates with Skyview’s AdView Inventory Management software and other traffic systems
- Supports program‑associated data including song metadata and show information
- Consistent metadata delivery across automation, RDS/HD and digital platforms
- Shifts distribution from CapEx‑heavy satellite to an OpEx‑friendly software model
- Significantly lower receiver, maintenance and infrastructure costs
- Software‑driven extensibility designed to evolve with technology changes
Unlock Ad-Targeted Revenue. Modernize With Flexible Integrations.
FUTURE-PROOF
YOUR DISTRIBUTION
Cirocast is an award-winning, cloud-native audio distribution platform designed to give broadcasters greater versatility, control and new revenue potential as they modernize operations. It removes the limitations of hardware-dependent distribution by allowing networks to deliver programming wherever it needs to go—into cloud systems, virtual environments or existing station infrastructure, all from a single platform. Backed by Skyview Networks’ 30 years of audio technology experience, Cirocast moves intelligence upstream to simplify operations, reduce infrastructure burden and support advanced monetization.
Audio Distribution
REIMAGINED
Why Cirocast,
Why Now?
Revenue opportunity is driving immediate action. With C-band regulatory changes on the horizon, smart organizations aren’t waiting—they are choosing platforms that modernize operations, reduce cost and open new revenue streams.
Cirocast is not a workaround. It is the next generation of network distribution with smarter economics, greater flexibility, new revenue potential and broadcast-grade reliability. The networks choosing Cirocast today are the ones leading their markets tomorrow.
Unlock Ad-Targeted Revenue
Monetization Intelligence, Built Into Distribution
Cirocast moves ad decisions upstream into the cloud, before the feed ever reaches an affiliate, enabling granular targeting by market and campaign from a single source feed. By directly integrating into Skyview’s Adview Inventory Management software or traffic systems, manual touchpoints are reduced.
Modernize With Flexible Integrations
One Platform. Any Environment.
Deploy anywhere your infrastructure lives — cloud, virtual or on premise. Stations with cloud-first workflows receive programming natively within your existing automation ecosystem. Virtual deployments eliminate hardware entirely, and affiliates running a traditional infrastructure can be deployed using IP receivers. No matter the setup, every deployment is managed from a single, unified platform.
Future-Proof Your Distribution
Built for Where Broadcasting Is Going
The industry’s shift to the cloud is already underway — networks and stations are moving automation, playout and workflows off-premise at an accelerating pace. C-band regulatory changes are making the timeline urgent. Cirocast provides a migration path before this pressure becomes a crisis by delivering broadcast-grade reliability over IP with ultra-low latency. This not only reduces physical footprint but also lowers costs and extends investment lifetime across your entire operation.
Key Capabilities
- Direct delivery into cloud‑based broadcast automation systems
- Virtualized deployments for centralized operations
- More affordable IP receivers for on‑premise environments
- Centralized remote management with minimal on‑site configuration
- Server‑side, in‑stream ad targeting
- Programmatic sales compatibility
- Integrates with Skyview’s AdView Inventory Management software and other traffic systems
- Supports program‑associated data including song metadata and show information
- Consistent metadata delivery across automation, RDS/HD and digital platforms
- Shifts distribution from CapEx‑heavy satellite to an OpEx‑friendly software model
- Significantly lower receiver, maintenance and infrastructure costs
- Software‑driven extensibility designed to evolve with technology changes
WHO WE SERVE
Cirocast is built for the organizations that power audio at scale:
National, Regional, Sports & Retail Audio Networks
Syndicators & Group Owners
Content Producers Delivering 24/7 Live & Recorded Programming
FAQ's
Is this a replacement for satellite distribution?
It is a next-generation alternative designed to reduce hardware dependence while maintaining performance.
Will it work with our existing infrastructure?
Yes, Cirocast can deliver into cloud systems, virtual environments or on-prem setups.
How does it help with the C-Band transition?
It’s designed to adapt to regulatory and technology shifts so your distribution stays protected.
How does Cirocast handle ad insertion and copy splits?
Cirocast’s Feed Orchestrator is a real-time assembly engine. Ad traffic instructions and commercial audio are received via connections to Skyview Networks’ Adview Inventory Management platform or a network’s existing traffic system. When the orchestrator detects break markers (cue tones, embedded metadata, or SCTE-35 triggers), it selects the correct spot by market, affiliate, or campaign, normalizes loudness, and mixes it into the individualized stream for each affiliate.
How is Cirocast different from other IP audio distribution platforms?
Most IP alternatives carry constraints from the systems they were derived from. Transport-only platforms move audio but offer no ad targeting, no content personalization and require proprietary hardware at every endpoint. Systems that replicate satellite’s edge-dependent model over IP may require proprietary receivers at every station. Cirocast moves personalization and ad targeting into the cloud and delivers fully assembled streams to any endpoint including purpose-built hardware, virtual container or cloud-based automation systems without locking all your affiliates into a single hardware or delivery path.
CONTACT US
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